Telemarketing Institute


 

 

 

 

 


EVENT REGISTRATION/ INCREASE ATTENDANCE � WEB VISITS/ EXHIBITOR LEAD GENERATION

Telemarketing Institute, Inc. has 25 years experience calling for companies wanting to generate leads of:
  • potential attendees for conference/other event
  • potential booth exhibitor

Calling List Preparation

  • Our client provides us with a list in Excel format
  • If our client wants to enlarge their list, we work with a list compiler who would analyze our client�s list and determine the demographic criteria of our client�s ideal attendee/exhibitor/booth visitor. Our list compiler would then be able to provide a list of these Decision Makers (DMs) in all the geographic areas our client wants and/or needs

 

 1. POTENTIAL ATTENDEE/WEB SITE VISITER IS REACHED  

When the Potential Attendee Decision Maker (DM) is reached, our phone reps give an initial benefit statement about the event/web site and invite the DM to attend/visit.

A) WHEN DECISION MAKER AGREES TO ATTEND AN EVENT/SEMINAR/CONFERENCE
Event Registration
- We can register the DM on line/by Fax or by E-mailing the form to our client

B) WHEN DM SAYS NO TO ATTENDING � INTRODUCE LEAD GENERATION
TII transitions the Decision Maker into the Lead Generation Process when, after our rep verifies that he/she is speaking with the Decision Maker and further verified all the Decision Maker�s contact data, our rep:

  • thanks the Decision Maker for their help

  • (without pausing�)� goes on to say, �Just one last thing, please. We have a (new division/new product/new service/an accessory to a product the customer has purchased/other) and we�d appreciate e-mailing information about this for your review. May we do this, please?�
     

    • NO to E-mail � Our rep asks if our client could fax or mail the information instead
      � NO To Faxing or Mailing � Our rep thanks the DM for (his/her) time and closes the call thanks the DM for (his/her) and close courteously

    • YES to Fax or Mail � Our rep verifies fax or mailing address and then asks if a Specialist (Soft Sell name for client�s rep) can call to answer any questions they may have
      � NO to Receiving a Call � We thank the DM for (his/her) time and close courteously

    • YES to Receiving a Call � We thank the DM for the chance to e-mail data and ask if mornings or afternoons are better for them to receive this call. (We record their response, thank and close)

    YES to E-mail � Our rep thanks the DM for the chance to e-mail data and asks for their e-mail address

    DM GIVES E-MAIL ADDRESS
    Our rep asks if a Specialist can call to answer any questions they may have

    • NO to Receiving a Call � We thank the DM for (his/her) time and close courteously

    • YES to Receiving a Call � We thank the DM for the chance to e-mail data and ask if mornings or afternoons are better for them to receive this call. (We record their response, thank and close)

A LEAD IS GENERATED when the Decision Maker agrees to receiving material and a rep call
 

 

2. POTENTIAL BOOTH EXHIBITOR IS REACHED

When our client is seeking additional exhibitors for their event, we generate leads of potential exhibitors by:

  • asking permission to e-mail these Decision Makers to receive information about the event

  • asking the DM�s permission for one of our client�s reps to contact (him/her) to see what their thoughts are about exhibiting and to answer any questions they have

 


� 1982 Telemarketing Institute, Inc.
1-800-992-1377
154 Northwest Lake Dr.
Lake Norden, SD  57248

Fax: 1-605-252-9992
Email: mary@tminstitute.com